1. HYPOALLERGENIC | FRAGRANCE-FREE | DERMATOLOGIST TESTED

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How to choose the best mascara formula ?

How to choose the best mascara formula?


Mascara has the power to open the eyes and gives an instant lift to the eye contour. Short of a caffeine boost, it’s the best product to quickly achieve the “I’m awake” look in a flash. Cosmetic aisles and beauty stores are always full of tubes promising to fulfill your wildest dreams for thick and long, luscious eyelashes. But not all lashes are created equal and what gives you that glamourous falsies look simply might not work for another woman. Sometimes it simply comes down to which formula you choose to use!



Choose the right mascara to get the look you want!


1. Sensitive eyes: How to recognize a safe formula

Did you know? The Canadian Dermatology Association (CDA) established a selection of products, including mascaras, which are deemed safe for the skin. And, like it or not, the skin around the eyes as well as that of the lids, is quite thin and sensitive. The CDA’s Skin Health Program is “designed to help guide consumers in selecting healthy (…) products”. The trustworthy seal means that you can expect that the product is either fragrance free or unscented; is formulated without any of the most common allergens and has low potential for irritation.


All Marcelle mascaras are:

  • • Fragrance free
  • • Hypoallergenic
  • • Ophthalmologically tested
  • • Suitable for sensitive eyes and contact lens wearers

In addition, Marcelle mascaras are recognized by the Canadian Dermatology Association as part of the Skin Health Program. True eye savers!


2. Volumizing or lengthening formula?

If your eyelashes are sparse and short, it’s best to go with a volumizing mascara like Marcelle Ultimate Lash Mascara. More volume will create the illusion of more lashes and open your eyes. Your lashes’ length will automatically be enhanced. If your lashes are of a good natural length, pick a brush that will help curl your lashes and define them even more like Marcelle Xtension Plus Mascara. Additional volume is always welcome!


3. The falsies effect

If you like the look of lash extensions or falsies, but are not interested in the cost and maintenance, you will need to pack on the volume first and add length afterwards. You can achieve the look by combining your two favorite mascaras.


4. How to grow back natural eyelashes

Lashes which have been submitted to lash extension glue or weeks of waterproof mascara can always use a healthy dose of conditioner to restore their natural beauty. Lashes lost further to chemotherapy or pregnancy may also benefit from a boost of peptides and vitamins to help grow thicker and stronger faster. Marcelle’s Xtension Plus + Prolash Growth Complex Mascara can help with your eyelash recovery.


5. When to use waterproof mascara

The best advice for waterproof mascara is to use it occasionally, when you need the formula to be extra resistant to water, sweat, tears or humidity. Think of a waterproof formula as your go-to mascara of choice for weddings, funerals, playing sports or enjoying nautical activities, a getaway during a hot summer day or to a very humid destination when you will be sweating enough to make your regular mascara run.

Discover Marcelle’s waterproof mascaras:


Make sure to pair your purchase with an oil-based eye makeup remover that effectively and instantly dissolves all traces of waterproof mascara, keeping your lashes conditioned and clean – no rubbing required! The Marcelle Instant Eye Makeup Remover is a fabulous find, waterproof mascara or not.


Is waterproof mascara damaging?

It’s a good idea to always have a waterproof mascara on hand, but it should not be your daily go-to magic wand for lashes. The formula is safe to use every day, however; because it is meant to have that ever-lasting hold, it is more difficult to remove from your delicate lashes and that’s what makes waterproof mascara more damaging and not ideal for everyday wear. Waterproof mascara can result in undesirable rubbing for your eye contour and excessive, unwanted tugging at your lashes, possibly causing them to break more easily and fall out before reaching their natural length.


6. Feeling blue? Why blue mascara is an eye opener

Reach for a blue mascara instead of using drops if your eyes tend to be a bit red or if you are lacking sleep. Blue mascara makes the white of the eyes seem even whiter. Beat the blues with blue and perk up your face with one simple application with the Marcelle Ultimate Power Volume in Navy.



Mascara enables you to emphasize your makeup with perfectly coated lashes that will make your eyes look deeper and even more stunning. A high-quality mascara will transform your look by making your lashes appear darker, longer, thicker and with a beautiful curl. Or course, the type of mascara brush also has a great impact on the look you want to achieve! Check out our blog article "Achieve Your Desired Look with the Right Mascara Brush" to find out more about the different types of mascara brushes that exist and the different looks they create. The right mascara can pull your whole look together making your makeup seem more expressive and intriguing.

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How to choose the best mascara formula ?