1. DERMATOLOGIST TESTED | HYPOALLERGENIC | FRAGRANCE-FREE

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Heritage

1874

Marcelle toiletries are manufactured in Chicago by C.W. Beggs Sons & Co.

&

Alexander Graham Bell invents the telephone at his family homestead in Brantford, Ontario.

 
 

1898

The Klondike Gold Rush attracts prospectors to The Yukon.

 
 

1910

The Marcelle brand name is legally trademarked.

 
 

1919

Marcelle Face Powder and lipstick are available in American apothecaries.

 
 

1933

Dr. Phil Blazer, a Chicago allergist, acquires Marcelle in the throes of the Great Depression.

 
 

The hypo-allergenic and perfume-free Marcelle Moisture Cream, Marcelle Night Cream and Marcelle Cold Cream (now Cleansing Cream) are formulated. They are still manufactured today.

 
 

1934

Birth of the Dionne quintuplets in Québec causes an international media sensation.

 
 
 
 
 

1939 - 1945

World War II brings women into the workforce.

 
 

1949

Marcelle enters Canada and is distributed coast to coast by Montreal pharmacist Victor Cape.

 
 

1957

Dr. Phil Blazer sells the manufacturing rights and US distribution rights to American giant Borden Co.

 
 

1969

Man walks on the moon.

 
 

1973

Marcelle becomes Canadian! Victor Cape and his son Michael purchase worldwide distribution and manufacturing rights for Marcelle after securing packaging and quality control rights. Their company, Professional Pharmaceutical Corporation, opens Marcelle’s first head office in Montreal.

 
 

CIRCA 1973

Model and actress Veronica Hamel is Marcelle's spokesperson.

 
 

1970s

Marcelle continually updates its products and packaging.

 
 

1976

Montreal shines during the Olympics.

 
 
 
 

1986

Expo '86 opens in Vancouver and charms the world.

 
 

1989

The Berlin Wall falls.

 
 
 
 

1999

Marcelle launches the Gentle Make-Up Remover for Sensitive Eyes, which quickly ranks as a top drugstore seller.

 
 

2000

Marcelle relaunches its tinted moisturizer as the Sheer Tint Fluid Moisturizer with SPF 15. It still ranks today as Canada's top-selling tinted moisturizer.

 
 

2003

A pioneer in skincare products, Marcelle launches its first New-Age products, formulated with Matrixyl, a revolutionary wrinkle-reducing complex.

 
 

2012

BB cream

Marcelle takes Canada by storm by introducing the first BB Cream formulated specially for Canadian women.

 
 

2013

Actress Karine Vanasse, starring in Revenge, becomes spokesmodel for Marcelle.

 
 

Marcelle launches the CC Cream SPF 35 and DD Cream SPF 25.

 
 

2013

Marcelle introduces the first products recognized by the Canadian Dermatology Association as part of the Skin Health Program.

 
 

2014

Marcelle welcomes to its skincare lineup the first skin perfecting daily corrector: Marcelle Ideal Skin Perfector. The Ideal Skin Perfector is to skincare what BB Cream is to makeup: It perfects and corrects the appearance of uneven skin tone, darks spots, pores and fine lines. To suit the skin types of all women, Marcelle targeted a majority of non-Caucasian women of various ages for dermatological testing. 

 
 

2014

Marcel is honoured with Châtelaine magazine’s Top 100 beauty awards.

 
 

2016

 

Marcelle launches it's new campaign called "The Essentials Of Karine Vanasse".

BEAUTY WITHOUT COMPROMISE®