Tag Archives: Marcelle

Surely you have heard of BB Creams by now. Beauty Balms which have changed the beauty routine of women around the world. They took over South Korea by storm in 2007: Men and women celebrities alike used it to flaunt flawless skin. By 2010, the Asian continent had been revolutionized by BB creams. Marcelle launched the first Canadian-made BB Cream over a year ago already and currently offers the widest selection of BB products: BB Concealer, BB Cream-To-Powder, BB Cleanser, BB Cream Anti-Aging formula with SPF 25 and BB Cream Gold. It was a delight to find out the beauty industry had been an inspiration for Kusmi Tea, a Parisian house of tea. BB, From BB Cream to Beauty Beverage
Tea, in general, is known for its many virtues: therapeutic, soothing, antioxidant, thirst-quenching; it offers slimming properties and delights a few of our senses. In many countries and cultures, it is also famous for all the rituals around it. It is known to be a moment shared with loved ones and a way to welcome guests in a home. Serving tea is a comforting, amicable and peaceful gesture. There are many varieties of tea and their properties vary depending on what their are created with: green tea, black tea, white tea, read tea (rooibos), oolong, and flavoured teas.

Kusmi Tea recently created a wellness line and their most recent innovation is the BB Detox, the very first BB Tea! We like the idea of a beauty beverage. It sounds lovely and enchanting! BB Detox is a beauty beverage with green tea, maté and a hint of grapefruit for radiant skin. "Since detox courses, green tea and beauty go together hand in glove, Kusmi Tea has drawn inspiration from its now famous Detox tea by inventing a beauty tea in the shape of BB Detox, the very first BB tea! Kusmi Tea has decided to retain Detox tea’swonderfully wholesome, healthy core ingredients of mate and green tea, unveiled its ‘beautiful skin’ version: an all-in-one beauty tea. Following the example of BB creams, this Beauty Beverage caters to all your skin’s daily needs. BB Detox offers three ways to a more beautiful you: it gets rid of toxins and protects and moisturizes the skin – all topped off by the deliciously subtle taste of grapefruit."

What's in the BB Detox Tea to make it a beauty beverage?
1) Detox - Say goodbye to dull skin!
The perfect combination of mate and green tea has an effect on the body's capacity to eliminate excess fluids, thus stimulating the elimination of toxins. Skin finds itself more radiant and complexion is enhanced when toxins are eliminated efficiently.

2) Protection
Some skincare comes with SPF, however; almost all skincare is formulated with antioxidants. It protects your skin from the harmfull effects of the elements (such as pollution and free radicals), and also protects your skin cells. Antioxidants maintain skin cells healthier and younger for greater skin in time. In the BB Detox Tea, green tea (also used in cosmetic formulations and already famous for its antioxidants properties) contributes to skin protection, along with dandelion and rooibos, which add great value to the taste of the fruity beverage.

3) Moisturizing
Hydrating your skin morning and evening will keep it feeling soft, supple and will delay the appearance of fine lines and wrinkles, among its main purposes. We already know we should be drinking 2 liters of water each day to help keep our body hydrated inside out, but also to maintain good health and stay alert.  Dehydration can be the culprit of fatigue, memory loss and lack of concentration. Savoring a cup of BB Detox Tea can certainly help your daily water intake, especially because we think you will love its taste! Guarana, a plant found in its concoction, is stimulating and apparently also known to improve memory retention. Just another reason to drink this beauty beverage!

"This delicious blend of maté, green tea and rooibos, flavoured with a subtle hint of grapefruit, may be enjoyed hot or iced at any time of day." Shall we call tea time right about now? I'm in the mood for some warm detoxifying beauty in a cup!

For more information about Kusmi Tea and their products in Canada, please follow these links: Kusmi Tea Canada Website, Kusmi Tea Canada on Facebook, Kusmi Tea
Canada on Twitter.

As far back as 4000 B.C. the ancient Egyptians fashioned beautiful artifacts from gold. Universally considered to be the symbol of everything precious and of lasting value, gold has taken many forms over the centuries.  For the past few years, skin care products infused with gold have been growing in number. Appearing at first only in high end brand (such as Guerlain and Dior), they are now becoming a mass market luxury.  How can we explain the infatuation for this precious metal? Does it truly hold miraculous skincare properties; or does it only serve the purpose of making our pretty little jars look even more prestigious?

Do you know the answer?

It might surprise you.  In fact, I am pretty sure that it will. We always say that we can't compare apples and oranges, but it appears that we can compare gold to...tomatoes! At least, when it comes to their benefits.  Let me explain. Tomatoes and gold both possess antioxidant properties and also revive dull skin tone. Just like the tomato, gold prevents oxidation (which is responsible for skin aging by altering the underlying collagen matrix). In theory, the antioxidant effect of the metal acts as a great barrier against oxidative stress. The same principle applies to the gold used in cosmetics: the antioxidant effect protects the skin from premature aging and revives it. It also boosts blood flow to the area being treated. This speeds cellular processes and activates regeneration. Hello younger looking skin!

Because our mission is to offer a wide choice of skin care and cosmetics products that harmonize glamour and effectiveness, we were more than excited to jump on this luxury beauty train.  The only exception: prices that won't make your wallet cry!

This Spring, pamper your skin with the new Marcelle Revival Gold line. Our most luxurious and nourishing formula ever, enriched with pure 24K liquid gold! Optimal skin comfort and nutrition.

These beauty elixirs targeted at mature skin, envelop the skin and improves its density, firmness and vitality. The result: skin that appears more youthful and acts like it did when you were younger! Read on to discover how! Even though Revival Gold cannot be called an ''anti-wrinkle'' skin care line, it will boost skin radiance and give skin a more youthful appearance.  The anti-sagging formula contains key ingredients that:

-restaure skin elasticity

- slow down the breakdown of collagen and elastin

-provide a visible firming effect

-softens the appearance of age spots

-increase skin radiance

The most powerful beauty ally for all women who are serious about taking care of their skin (shouldn't we all?), this skin care line rich in 24K liquid gold is your beauty prescription to achieve that youthful glow!

Psst! If an elixir is too rich for your skin, there is a new arrival in the Revival family. New for Spring 2013,  the Intense Anti-Aging Moisturizing Lotion SPF 15 is your ticket to firmer and smoother looking skin (and is enriched with a sun protection factor).

Here, at Marcelle, we firmly believe that taking the time to care for your skin also helps build a positive self-image by allowing you to feel as beautiful on the inside as you do on the outside! This Spring, treat your skin with a little lux ladies and help strenghten that connection between outer beauty and inner health!

It is not a rumor: Actress Karine Vanasse is the new face of Marcelle!

Marcelle is extremely proud to announce Karine Vanasse as the new face for the brand. The actress, well known for her many roles in television series as well as on the big screen, will soon appear in Marcelle skincare and make-up advertising.

Karine Vanasse, the new face of Marcelle
Karine always appeared as naturally beautiful, with no need for superficial extravagance. Marcelle, with its hypo-allergenic and perfume-free products, is a brand that fits perfectly with her personality and that matches her values. “When a public figure associates with a brand, states Karine Vanasse, the general public isn’t fooled. People feel when there is truth behind the collaboration, when the person’s values correspond to those of the brand.” If the actress is happy and proud of her new role as spokesmodel for Marcelle skincare and make-up, it truly is because she shares the brand’s philosophy and core traits. Gentleness, efficacy, authenticity, trustworthiness, Canadian-made, focusing on natural beauty; those are some of the values shared by both the accomplished woman that is Karine Vanasse and the cosmetic brand.

« I enjoy taking care of myself, caring for my skin, confides Vanasse. It’s a moment for myself! I like the idea of making women feel beautiful by accentuating their best features rather than looking to be beautiful. Canadian women feel a really close connection to Marcelle. It has been developed for us, for our skin. The quality of the products is there and I believe that is why Canadian women keep going back to the brand.”

A page in history
Marcelle celebrates its 80^th anniversary in 2013. This new association marks yet another landmark in our brand’s beauty credentials. “It is an honor for us that Karine accepted to become the new face of Marcelle and to write with us another page in our brand history”, proudly says François Lafortune, Vice-President of Marketing for Groupe Marcelle. “Karine’s authenticity, her keen mind and her contagious liveliness really speaks to women, who can relate to her”, adds Cathy Samson, Marketing Director for Marcelle.

The association between Marcelle and Karine Vanasse had to be strong, significant, sincere and more profound than a signature on a dotted line between a brand and a beautiful celebrity. Karine, with her personal qualities, her natural beauty and her authenticity, embodies the brand image. Marcelle is extremely proud to confirm that Karine Vanasse will be seen as the new spokesmodel in ads for some of the brand’s biggest spring 2013 launches.

Marcelle’s new leading lady sums it up in a few words: “Marcelle, for me, is both fashion-forward and simple, at once. It is beauty without compromise.”

Here is an article to end the year in BEAUTY and prep for the new year that will be here very soon!

Is there a better way to say goodye to 2012 than by looking back on it? What a year has it been with all its weather changes! How were our beauty assets dealing with all the bad weather? Were they able to overcome the sudden changes? What did you do to protect them? Don't worry, it is not too late! Here are a few last minute tips so you can be at your best in these festive times of the year!

If you were too busy with the latest preparations these last few weeks, head over to your vanity, grab your mirror, and follow these simple steps for a quick beauty makeover in order to show your best self!

Priority goes to skincare!
Start with a gentle exfoliant designed for the face, neck and décollé - the latter is on show more than usual with evening dresses, so don't forget it! Remember to always proceed with care when using exfoliants in order to not irritate your skin. Do not apply too much pressure and use a small quantity of product to achieve great results. Massage your face, neck and décollé in circular movements while using lots of water to ensure a smooth action. When your skin has been rinsed and delicately dried, apply a face mask or treat your skin to an imbibition. What is an imbibition, you ask? Simply apply your favorite face cream in thicker layers than usual without massaging it into the skin, then let it sit on your face, neck and décolleté and relax! After ten or fifteen minutes, rinse off the mask or the layers of cream and apply your usual moisturizer, coupled with your serum. Keep in mind that a small quantity of eye cream will rejuvenate your expression!

Image courtesy of Ahmet Guler / FreeDigitalPhotos.net

Grab your brushes and colors!
Start with the complexion:  correctors, concealers, BB Creams and/or foundations are your first allies. Then, choose a loose or pressed powder and use it lightly on your face and décolleté to ensure a good base for the eye shadows. Eyebrows are still trending this season so ensure to properly fill them in. For the rest of your make-up, enhance your eyes or your lips, but not both! For example, if your lipstick is very dark, avoid a very heavy eye make-up. You can still line the rim of your eyes with your favorite liner and liven up your lashes with a mascara of your choice, applied more heavily than usual for a perfect evening look.

Also enjoy metallic liners and shimmery creams this holiday season for a festive, chic and glamourous effect!

Now, you only have to slip in your Holiday outfit and let the night begin!

Sneak peek on the theme of the next beauty article in January: new year, new products? When and how to clean up our beauty products?

Quebec fans take note: Our Fall 2012 Warehouse Sale is happening soon!

What's even better than being able to get your hands on old favorites and shop our new skin care and beauty arrivals? Doing it at a discounted price! So grab a girlfriend (or 5) and head down to our Head Office. No special pass or invitation cards needed. The sale is open to the general public! You even get to shop for your favorite Annabelle Cosmetics products, our sister brand!

Although prices vary on skin care items, all Marcelle make-up and Annabelle items are  $2.25 each.

NEW LOCATION!!

The sale is moving to a more spacious location, right next door, in the Annabelle building located at 9456 Côte-de-Liesse, Lachine Qc.

Tell your friends and get your shopping list ready!

*Please note that we are unable to confirm in advance which products will be available. The warehouse sale inventory combines recently discontinued goods, leftover goods from limited edition collections as well as regular products. Cash, debit, Visa and MasterCard are accepted. All purchases must be made on the premises. No lay-away, no product reservation, no call orders.