Tag Archives: fashionista

Late last month we introduced the Fashionista Challenge in collaboration with a mommy blogger, Fedwa Lahlou. On her mat-leave budget and still desiring to fulfill her trendy fashion needs, she decided to put a few Montreal fashionistas to the test! The budget: $100 for a complete look. The shoes are the start point and are selected in Fedwa's already-paid-for collection and may also be accompanied by some of her personal accessories (jewelry or purse). Then the mommy blogger and fashionista go clothes shopping and when the cash register rings at the end of the day, it can’t exceed $100. A full new look every month for $100. Sometimes to work, sometimes to play, sometimes to go out on the town. Say yes to the Fashionista Challenge!

A short while ago, I was attending a conference filled with mom bloggers in the audience. One of them came to me and recognized me from my Twitter picture. Everyone gets their 3 seconds of fame, right? I assume this was mine. Nevertheless, we started chit chatting and she discovered I was there representing Marcelle. She obviously knew the brand and she's a cosmetic lover! The first minute I engaged in a conversation with Fedwa, what struck me was her utmost feminity. She exudes womanliness. Mother, lover, and shoe-aholic, she has a contagious smile that turns into a laughter that has the exact same effect. Easy to talk to, she enjoys life, remained very close to her inner child as she developed into a woman, and is absolutely great company. This lady is irresistible! She's also a businesswoman.

We have all been touched at least once in our lives by a woman who inspired us somehow. Inspiration, regardless of the way we find it, is always uplifting. We invite you to discover the amazing woman behind the style icon: Creative Director and Fashion Stylist, Annie Horth, with whom we have been working with for the Marcelle brand image for over 10 years already.